How to Sell Your Product Through Amazon: What Are the Procedures to Be Done

1. Basic Requirements to Register as a Seller on Amazon India

Before you can start selling, you need to meet certain business and documentation requirements. Amazon India allows both individuals and companies to register and sell.

Business Type

You can register under one of these business types depending on how your business is structured:

• Individual / Sole Proprietor
• Private Limited Company
• Partnership / LLP
• Trust or Society

Essential Documents

The following documents are necessary to complete your seller registration:

2. Legalities You Should Be Aware Of

Selling online involves tax registration, brand protection, and compliance with product regulations. Make sure your business is legally compliant to avoid disruptions.

• GST Registration: Required for most goods unless they fall under exempt categories. Apply via gst.gov.in.
• Trademark: Not mandatory, but highly recommended for brand protection and joining Amazon Brand Registry.
• Tax Compliance: Amazon deducts TDS/TCS and provides reports for filing income and GST returns.
• Product Compliance: Follow packaging regulations like Legal Metrology, BIS certification if applicable.

3. Registration Process

To become an Amazon seller, follow these steps:

1. Visit services.amazon.in and click on "Start Selling".
2. Sign in with your existing Amazon account or create a new seller account.
3. Provide all the required business and tax-related details.
4. Choose the categories of products you wish to sell and complete your registration.

4. Preparing Product Listings

Listings are how customers see your products. Make them accurate, informative, and attractive to increase sales.

Key Components

• Product Title: Include key features like gender, material, and color.
• High-Quality Images: Minimum 1000x1000 px, white background, multiple views.
• Description and Bullet Points: Use detailed text and short highlights to explain product features.
• Category and SKU: Correct categorization helps with discoverability. SKU is your internal code.
• Price and Quantity: Show MRP and your actual selling price. Keep your inventory updated.
• Variants: Combine color and size under one product using parent-child relationships.

Listing Methods

• Manual: Best for a small number of products. Add products one by one using Seller Central.
• Bulk Upload: Use Amazon’s Excel templates to list many products at once. Suitable for large inventories.

5. Shipping Options

Amazon offers multiple shipping models depending on how involved you want to be in the logistics process.

Fulfillment by Amazon (FBA)

• Store your products in Amazon's warehouse.
• Amazon handles packaging, shipping, and returns.
• Products become eligible for Amazon Prime delivery.

Easy Ship

• You store the products at your location.
• Amazon delivers products after picking them up from you.
• You only need to handle packing and scheduling pickup.

Self-Ship

• You are fully responsible for packing, shipping, and customer service.
• Best suited for niche products or remote delivery areas.

6. Packaging Guidelines

Good packaging ensures your product reaches the customer safely and looks professional.

• Use tamper-proof, sturdy packaging material.
• Include an invoice and Amazon shipping label with every order.
• For apparel, fold neatly and pack in polybags or clothing boxes.
• Label sizes clearly and add barcodes if required.